Type Génétique
2011
Branding, Graphic Design, Typography
As with the human race, the very essence of present day typography shares the same genetic make-up as it’s early predecessors. Sure it has evolved into an array of differing shapes and sizes but visually nothing is a stones throw away from its very roots.
- As with the human race, the very essence of present day typography shares the same genetic make-up as it’s early predecessors. Sure it has evolved into an array of differing shapes and sizes but visually nothing is a stones throw away from its very roots. The Type Génétique name is designed to reflect the very essence of this idea. With the core target market of designers and indeed typographers in mind, I believe the concept provides enough depth to satisfy them. In doing so you are perhaps in danger of excluding everyone else, this is not the case with the brand. This human link is something that everyone can relate to, creating an obvious metaphor for what is often perceived as a rather dry or boring subject.
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The whole thing ties in with the theme of information retrieval, much like the information of stars are collected and published, I gathered information regarding sleep and dreams and have published the results in these books. I have become far more aware of my sleep patterns and dreams since undertaking this project. My hope is that my books will have the same effect on its readers.Information Architecture, Graphic Design, Publishing2011 -
The Sonar music festival fuses music, visuals and interactivity. The Sonar app puts all of these into the users hands. Artists from this year’s line-up provide tracks. Once selected, the user can choose from a number of preset shapes, colour schemes and animation types. Once rendered, the video fuses all elements into a fantastic piece of motion graphics. With many different presets to choose from, each user should end up with their own completely unique creation.Advertising, Interaction Design, Motion Graphics2011 -
In an age dominated by instant media accessibility; downloadable film and music, streaming news reports, online magazines, newspapers and blogs; the book and the act of reading is rapidly becoming an anachronistic pastime...Graphic Design, Illustration2010 -
Capturing Wilfred Owen's Futility in an uneasy and atmospheric fashion through the medium of Sound and Vision.Film, Graphic Design, Motion Graphics2011 -
Broadcast is an online magazine publication. It fuses design and music, with a focus on emerging talents within each. Every month a designer and musician collaborate to create an intro for the site, which feeds directly into the homepage. As users navigate sound loops extracted from that months selected song extend the experience. The site itself utilises a solid six-column grid system, with one font family throughout. Its clean and simple style ensuring the content is the star of the show.Web Design, Graphic Design, Music2011 -
Promotional material for 2011's Creative Industries show at Adam Smith College.Branding, Graphic Design, Typography2011 -
Based completely on the consumers love of chili based products, it aims to stand out on the shelf as an innovative and desirable product. The logo was designed with, quite literally chili at it’s heart. With its soothing yet equally hot green exterior. The design of the package is less conventional than most food products. Remove the sleeve to reveal three separate interlocking boxes. Each can be broken off to use separately, the tabs will not tear however, so the consumer can re-attach them if they wish. Everything is printed directly on to 100% recyclable card, which is roughly 300gsm in weight. This not only means it will appeal to the ever growing eco-friendly market. But aesthetically gives the package a fantastic organic feelPackaging, Branding, Graphic Design2011 -
Book cover and end-paper illustrations for horror novel 'The Rats' by author James Herbert.Illustration, Graffiti2010 -
Sounds like a Bull in your basement.Typography, Urbanism, Music2010